INTRODUCING THE FUTURE OF CLEAN BEAUTY FROM DOWN UNDER

FACE IT, IT’S TIME THE BEAUTY INDUSTRY HAD A MAKEOVER.

We’re giving it one with our clean, high-performance makeup enhanced with the skincare credentials of Australian botanical ingredients. 🦘🌿

We’re turning Aussie natives into the cool kids of the beauty scene (and turning heads at the same time! 😉)

Our squeaky clean and cruelty-free formulas won’t sabotage your main squeeze either; they’re here to amplify your tried-and-tested skincare routine.

We make juicy products for juicy skin. 💦

Think modern, fresh and complexion-loving formulas. So squeaky clean they’re sure to get applause from your pores. 🙌

We think progress has never looked so pretty.

Consider our products your skin’s BFF. Elevated with all the gloss, wearability and pigment you expect from high-performing makeup. 💋💄

Best of all? Those results aren’t just lip service - they’re legit (hello, products 👏 that 👏 work👏)

Want the latest goss - and gloss? 💅 (plus 10% off your first order and priority access to new product drops 🤫) Juicy goss, this way babe.

SHOP ALL
  • SELFIE-WORTHY SKIN FROM DOWN UNDER

    Maybe we’re biased, but Aussies do it better. That’s why our formulas are surfing the next wave of skin-focused beauty, packed with active Australian botanicals to bring out the best in your skin (and your selfies!) 📸 🏄

    Our formulations are the best Down Under has to offer. Well, except for Troye Sivan.

  • MAXIMUM RESULTS, MINUS THE BS

    Just like a bad date, we think bad ingredients deserve the flick. We develop our formulas with results in mind and without nasty chemicals. Our standard of clean beauty means products that deliver on their promises without irritating chemicals effing up your complexion.

    We think beauty should be fun and effective, minus the BS.

    INGREDIENTS WE’VE GHOSTED 
  • MAKEUP THAT’S ACTUALLY GOOD FOR YOUR SKIN

    We think good makeup shouldn’t give you bad skin. Our skin-transforming formulations are like a light beam for your complexion, helping to bring out the best in your skin, even when hormones, hangovers and hot summer nights hit. ✨

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NATIVE AUSSIE BEAUTY FOR YOUR HIGHER-SELF BECAUSE CONFIDENCE IS OUR NATIVE LANGUAGE

We believe that beauty is more than skin deep. DEIA, from the Latin word “goddess”, is about creating effective products to unleash your self-confidence.

So, whatever your reason for swiping, spraying and blending, we make clean, results-driven beauty powered by skin-transforming Aussie botanicals to help you tap into your higher-self: a more powerful, confident and glowier version of you. ✨